“We live in a world where women have more options and freedom than ever and are encouraged to be whoever we aspire to be. That’s why it’s particularly jarring to me that we’re still forced to choose between comfort and style,” said Founder & CEO, Samantha Dong. “Coming from Silicon Valley, I recognize that not every woman wants to wear heels. But for those who do (and trust me, there are a lot), I want to make sure they look good and feel good at the same time, and prove to them that beauty doesn’t have to hurt.”

Chief Scientist, Dr. Roxann Clarke, joined Allyto fulfill her passion in helping to design a high heeled shoe that does not destroy your feet. “I have treated many patients with foot pathologies caused by wearing ill-fitting heels for years. I wanted to find a solution that allows heel-lovers to still be fashionable without ruining their feet,” she told us.

After the companies initial success with the Little Black Heels, they decided to tackle the color nude. But a funny thing happened: the company is made up of an Asian, a Latina, and a Cuban American – so what did “nude” mean to them? The color “nude” varies for everyone, and they wanted to embrace that. That’s why they decided to launch with five different shades.

Head designer, Sarah Jaramillo, loved the idea from the beginning because it challenged her as a designer, “I have been working in the industry for a few years now [YEEZY]. But I was always focused on the fashion side of the footwear, and rarely encouraged to focus on the comfort of the wearer. When Sam approached me with this idea, I felt motivated to find a design solution to balance comfort and versatility with a classy style.”

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